Acolhimento in dentistry is not a detail: it reduces fears, builds trust, and transforms the appointment into a caring experience. Alongside aesthetics and oral health, empathy and kindness make all the difference. Therefore, sincere patient comments are invaluable and speak volumes about the quality of care.
More Than a Perfect Smile
A beautiful smile matters, but how a person feels during the process is just as important. When the appointment is light and clear, the patient returns more confident and follows the proposed plan. Additionally, the relationship becomes more human, which reduces anxiety and improves results.
“Thank you for explaining everything calmly.”
“I felt less scared than I imagined.”
Phrases like these show a real connection. They also serve as emotional social proof, helping those who are still hesitant to take the first step.
The Power of Post-Care Comments
Spontaneous testimonials break down barriers because they reveal the lived experience, not just the final result. Instead of focusing only on the before and after, the content highlights warmth, clarity, and care. This way, the brand gains trust and becomes a reference for safety.
To reinforce this effect, respond to each message with gratitude. Then, record the feedback (with permission) and identify recurring themes, such as empathy, clarity in explanation, and a calm environment.
Welcoming That Reduces Fears: From Pre to Post
- Before the appointment: Send simple instructions, schedules, a map, and what to bring. If possible, ask if there are specific concerns and adjust the approach.
- At reception: Greet by name, smile with your eyes, and use clear language. Soft music and neutral scents also help.
- During the appointment: Explain each step, agree on pause signals, and check comfort. Avoid unnecessary technical terms and be direct.
- Post-appointment: Provide written care instructions and open a channel for questions. This way, the person feels accompanied even outside the office.
To learn more about oral health and its impacts, consult the WHO – Oral Health (fact sheet).
How to Turn Feedback into Content
- Ethical collection: Request written permission and explain where the testimonial will be published. When necessary, anonymizing is the best choice.
- Curation: Prioritize short and clear accounts that speak of feeling, warmth, and trust. Avoid promises or guarantees of results.
- Formatting: Use clean typography and few colors. Short phrases work better in static pieces.
- Privacy: Review sensitive data before posting and store consent securely.
In the footer or caption, be transparent and thank those who inspired the idea. Inspiration strengthens the community and educates the public.
Visual Identity That Welcomes
- Palette: Soft shades of blue, green, and beige, with a white background and discreet "shines."
- Typography: Sans-serif, humanist, with clear hierarchy to highlight phrases.
- Icons: Minimalist tooth, shine/star, and stylized heart. However, avoid an excess of elements.
- Composition: Simple grid, generous breathing space, and focus on one message per piece.
- Accessibility: AA contrast, simple language, and descriptive alt text in images.
For more, see the reference on brand consistency at Visual Identity for Dentists (Ideal Odonto).
Aesthetics with Purpose
A beautiful result and a human process are not opposites. On the contrary, they go hand in hand and form a competitive advantage. When the person understands what is happening and feels cared for, they adhere better to the treatment and smile more freely.
Use Cases: Formats That Work
- Static typographic piece with 1 to 3 affectionate phrases.
- Carousel: One phrase per slide, with subtle icons and a final call to chat.
- Stories with question sticker: “What made you feel more at ease during the appointment?”
- Short video: Team reading comments (with consent) in a light tone.
Examples of phrases: “I felt cared for from start to finish.”, “Attentive team and calm environment.”, “Now I smile in photos without thinking twice.”
Metrics That Matter
- Qualified engagement: Comments with personal stories and DMs with questions.
- Signs of trust: Saves, shares, and reading time on the blog.
- Conversion: Appointments originated from the post and responses on WhatsApp/DM.
- Feedback funnel: Number of authorized testimonials per month.
Quick Guide: Humanization Checklist
- Simple language, eye contact, and a calm pace.
- Explain each step and agree on pause signals.
- Organized environment, neutral scent, and light music.
- Visual materials consistent with the brand.
- Consent for use of testimonials and anonymization when necessary.
- Team training for a unified empathetic tone.
Transparency and Credit: Strengthening the Community
Recognizing inspirations is a gesture of respect. If your piece was inspired by another, make it clear in the caption or footer. Example: Inspiration: @dra.rayanilink. To learn more about our work and content, visit the Catharina Novaes website.
Conclusion and Next Steps
Affectionate comments are not “details”; they show the human impact of your care. Therefore, treat each word with care, seek consent, and communicate with clarity and purpose.
Want to experience or offer such an experience? Contact our team on WhatsApp. Have questions or concerns? Send a message — let's talk.
